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American football coach Ted Lasso is hired by a wealthy divorcée to coach the English soccer team AFC Richmond.
It’s Ted’s first day of coaching, and fans aren’t happy. He makes little headway but remains undeterred as the team plays its first match.
To arrange an in-depth exposé, Rebecca pairs cynical journalist Trent Crimm with Ted for a day. Ted and Roy venture into the community.
In 1899 it was decided the club needed a motto, preferably in the style of the Latin examples that were so in vogue in English football at the time. Then chairman and infamous alcoholic Malachy Fink-Nottle wanted a motto that would reflect the long, hard work ahead in building a football club of which Richmond could be proud: “Slow and Steady Wins the Race.”
We're proud we get to amazing AFC Richmond Corporate sponsors.